Terms of Service

1. Agreement

These terms govern your use of isacarmo.com and of the daily rewrite newsletter. By browsing the site, subscribing or sending an enquiry, you accept them. If you do not accept them, please do not use the site.

Where you engage Isa Carmo for paid work, the written proposal or statement of work you accept takes priority over these terms for that work.

2. What the service is

isacarmo.com publishes editorial analysis of tools and home improvement product pages, together with rewritten copy and the search data behind each decision. The newsletter delivers one edition by email. Rewrite engagements are agreed separately and start at $500.

3. The newsletter

The newsletter is free. Your subscription starts when you submit the form, is acknowledged by a welcome email, and every edition includes a one-click unsubscribe link that takes effect immediately. You may not subscribe an address you do not control, or use the subscription form for anything other than receiving the newsletter.

4. Acceptable use

You agree not to:

• Use the site for unlawful purposes or in breach of the rights of others.
• Copy, republish or resell editions or rewritten copy as your own work, beyond quoting with attribution and a link to isacarmo.com.
• Attempt to access the private publishing area without authorisation, probe its security, or interfere with the availability of the site.
• Submit false details through the contact form, or use it to send unsolicited commercial messages.
• Scrape the site at a rate that degrades it for other visitors.

5. Paid work and rewrites

A rewrite engagement covers the scope, number of pages, deliverables and fee set out in the proposal you accept. Unless the proposal says otherwise, fees are invoiced after delivery and payable within 14 days, and each party bears its own taxes.

Copy and analysis are delivered as editorial recommendations. Search rankings, traffic and conversion results depend on factors outside the author’s control, including search engine algorithms, your site’s technical health and your market, so no specific result is promised unless the proposal says so in writing.

You are responsible for the accuracy of the information you provide about your products, and for holding the rights to any material you send for rewriting.

6. Intellectual property

All content on this site, including the editions, the rewritten copy examples, the design and the source code, belongs to Isa Carmo and is protected by copyright. You may read, share links to and quote short extracts with attribution.

Product names, brand names and trademarks mentioned in the editions belong to their owners. Their mention is editorial, descriptive or comparative, and implies no affiliation, sponsorship or endorsement.

When you pay for a rewrite engagement, the rewritten copy delivered for your pages becomes yours to publish, as set out in the proposal. The underlying method, templates and know-how remain with Isa Carmo.

7. Third-party links

The site links to marketplaces, competitor pages and other third-party websites for context. We do not control them and are not responsible for their content, terms or privacy practices.

8. No professional advice

The editions are editorial analysis and opinion about copy and search. They are not legal, tax, financial or medical advice, and they are not a substitute for testing on your own site.

9. Availability

The site and the newsletter are provided on an "as is" and "as available" basis. We aim to keep both online and accurate, but we do not warrant uninterrupted availability, and we may change, suspend or withdraw any part of the service.

10. Limitation of liability

To the fullest extent permitted by law, Isa Carmo is not liable for indirect or consequential loss, loss of profit, loss of revenue, loss of data or loss of anticipated savings arising from your use of the site or the newsletter.

Where liability cannot be excluded, it is limited to the fees you paid for the engagement giving rise to the claim in the six months before it arose, or to £100 if no fee was paid.

Nothing in these terms limits liability for fraud, for death or personal injury caused by negligence, or any other liability that cannot be limited by law. If you are a consumer, you keep every right granted to you by the mandatory rules of your country of residence, including in the United States any right that cannot be waived.

11. Indemnity

If you provide material for rewriting, you confirm you hold the rights to it. You agree to indemnify Isa Carmo against claims from third parties arising from material you supplied, or from your breach of these terms.

12. Termination

You can stop using the site and unsubscribe at any time. We may suspend access to the private area or refuse a subscription where these terms are breached, or where use threatens the security or availability of the service.

13. Governing law and disputes

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, except that consumers keep the protection of the mandatory rules of their own country of residence.

Before any formal step, write to hello@isacarmo.com so we can try to resolve the issue directly. UK consumers may also use the Citizens Advice or a certified alternative dispute resolution provider; US residents may contact their state attorney general or consumer protection office.

14. General

If a provision of these terms is found unenforceable, the rest remains in force. A delay in enforcing a right is not a waiver of it. These terms, together with the Privacy Policy, the Cookie Policy and any accepted proposal, are the entire agreement between us.

15. Changes

We may update these terms to reflect changes in the service or in the law. The version published on this page, with the date at the top, is the one that applies.

16. Contact

Isa Carmo, isacarmo.com. Email: hello@isacarmo.com.